Everything you need for professional qualitative research
From data collection to final report – QUALLEE automates the time-consuming steps so you can focus on what matters: gaining real insights.
What are the benefits of AI UX Research?
AI UX Research automates depth interviews and reduces effort by up to 80%. With QUALLEE, you conduct qualitative research in hours instead of weeks – at a fraction of the cost. The AI automatically analyzes patterns, extracts themes, and delivers actionable insights.
Learn more about AI UX Research →AI Depth Interviews
Our AI interviewer conducts natural, empathetic conversations with people. It asks adaptive follow-up questions based on your participants' responses – just like an experienced researcher.
- Automated, parallel interviews
- Available 24/7 – no scheduling required
- Consistent quality in every conversation
- Scalable from 5 to 50 interviews
Voice Input
Not everyone likes to type. With AI-powered transcription, your participants can simply speak. The AI understands longer responses, accents, and natural pauses – for more authentic, deeper insights.
- Highest transcription accuracy
- More natural, detailed responses
- Accessible participation for everyone
- Automatic language detection
Multilingual Interviews
Run studies in five languages – no translators, no delays. The AI interviews each participant in their preferred language and delivers results in your working language.
- German, English, French, Spanish, Italian
- Authentic responses in native language
- No translation costs or delays
- International studies without extra effort
Automatic Analysis
As soon as interviews are complete, the AI starts analyzing. It extracts themes, recognizes patterns, and clusters statements – in minutes instead of days. You get structured insights, not just raw data.
- Automatic theme extraction
- Sentiment analysis and clustering
- Pattern recognition across all interviews
- Immediately actionable insights
Professional Exports
Your results belong to you. Export complete reports as PDF for presentations or Excel for further analysis. Professionally formatted and ready to share with stakeholders.
- PDF reports for presentations and meetings
- Excel export for your own processing
- Professional layout without post-editing
- All raw data accessible anytime
Central Dashboard
Keep track of all your projects. See at a glance how many interviews are completed, which studies are running, and where you stand. Project management that thinks ahead.
- All projects at a glance
- Real-time progress tracking
- Quick access to current results
- Intuitive project management
Analysis Chat
Ask questions to your data. The Analysis Chat lets you ask specific questions about your results – and get answers based on actual interview statements.
- Ask what you really want to know
- Answers based on real quotes
- Deeper exploration without new interviews
- Quick ad-hoc analyses possible
Make our AI your AI
Inform the AI about your usage and work context. Hypotheses, industry, role, product: This knowledge helps the AI give you better, more personalized answers.
- Your context is always present
- More relevant, personalized answers
- Flexibly adjustable anytime
- Works across all chats
Upload your own data
You appreciate the analysis quality and our analysis chat, but also have your own data you want analyzed? 'Upload your own data' does exactly that: Upload your data, and you can start chatting with it right away.
- Supports TXT and JSON
- Quick start – upload and chat
- Same powerful AI analysis
- Your data stays your data
Perfect Study Participants
Through the integrated TestingTime panel, you have access to 985,000+ verified test users across Europe. Build a screener, define your target group, and get a real-time quote that you can conveniently order online.
- Pool of 985,000+ verified test users
- B2B and B2C recruitment
- 10x faster, 50% cheaper than self-recruitment
- Incentives & scheduling included in price
Integrated Questionnaires
You can integrate questionnaires directly into your interviews – for example to collect demographic data, gather feedback, have your product rated, and more. Classic survey types from free text fields to multiple choice are available.
- Questionnaires directly in chat
- Intuitive and easy to create
- Automated analysis
- Raw data exportable
Developments & Trends
Your audience's topics, opinions, and sentiment shift over weeks and months. QUALLEE automatically groups your interviews into time windows and reveals changes as they happen.
- Theme evolution & interactive trend lines
- Which topics gain or lose relevance
- Sentiment trajectory across the research period
- Summaries of the most important turning points
The right solution for every use case
Whether discovery interviews, concept tests, or consumer insights – learn how others use QUALLEE.
Explore Use CasesThe difference is measurable
Compare traditional qualitative research with QUALLEE – and see why teams are switching.
| Feature | Traditional | With QUALLEE |
|---|---|---|
| Cost per interview | €1,000-2,000 | Under €5 |
| Time to first insight | 2-4 weeks | A few hours |
| Scalability | Limited by staff | Unlimited parallel |
| Availability | Business hours | 24/7, worldwide |
| Consistency | Depends on moderator | Consistently high |
| Analysis | Manual coding (days) | Automatic (minutes) |
Frequently Asked Questions
Everything you need to know about AI-powered interviews
Privacy is built into every feature at QUALLEE from the start – Privacy by Design. All data is stored exclusively on German servers and transmitted encrypted. Interview data is processed anonymously by default, so no conclusions can be drawn about individual participants, and AI-processed data is not used for AI training, guaranteed by Data Processing Agreements (DPA) we have contractually agreed with the providers. You retain full control: You can export or delete your data at any time. We never sell or share data with third parties. QUALLEE is fully GDPR compliant and meets the requirements of the EU AI Act. Learn more in our Privacy Policy →
AI interviews are qualitative depth interviews conducted by artificial intelligence. At QUALLEE, we use Claude, one of the most advanced language models in the world. The AI conducts natural conversations, asks adaptive follow-up questions, and understands context – just like an experienced researcher. The difference: available 24/7, consistent quality, and a fraction of the cost.
Different, not better or worse. AI interviews have unique strengths: higher honesty through anonymity (no social desirability bias), unlimited scalability, and instant analysis. Traditional interviews excel at non-verbal communication and spontaneous topic changes. For many teams, the relevant question is: The alternative to QUALLEE isn't a $20,000 study – it's no research at all.
No, never. QUALLEE exclusively interviews real people. Synthetic personas (AI-generated test subjects) have a fundamental problem: they're based on training data and tend toward yes-saying bias. Real people have frustrations, workarounds, and unmet needs – these are the insights that make products better.
Traditional qualitative research costs $15,000–25,000 for ten interviews – recruitment, moderation, transcription, analysis. QUALLEE automates the grunt work: AI conducts interviews 24/7, transcribes in real-time, and clusters initial patterns automatically. Strategic interpretation remains with humans. Result: Under $5 per interview instead of $1,500.
Often yes. People tell an AI things they wouldn't tell a human interviewer. No fear of judgment, no social desirability. We hear quotes like: 'I can completely open up, it's anonymous, I'm not afraid of hurting anyone.' That's a different quality of honesty – especially for sensitive topics.
In qualitative research, the rule of thumb is: after 8–12 interviews, you reach thematic saturation – new conversations yield few new insights. With QUALLEE, you can also conduct 30, 50, or 100 interviews and survey multiple target groups in parallel: new customers, power users, churners. This was barely affordable with traditional research.
Yes, fully. QUALLEE is Made in Germany, hosted on German servers, and meets all requirements of GDPR and the EU AI Act. All data is encrypted in transit and at rest. Participants can request deletion of their data at any time. For companies with strict compliance requirements, we offer additional security options.
Yes! QUALLEE is a partner of TestingTime, one of the largest and most renowned recruitment companies, with whom we have been working for over five years. Their panel of over 985,000 participants enables timely, high-quality recruitment that can be done directly online through QUALLEE, making your user research easier and more frequent.
Ready to rethink qualitative research?
Start your first project today. No credit card required, no hidden costs. See for yourself how QUALLEE transforms your research.
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